About Us

Under Label was created with a simple idea in mind:

Make it easy for people outside China to buy the best pieces from Chinese brands — without the confusing websites, agents, or stressful shipping.

If you’ve ever tried to shop on Taobao or other Chinese platforms, you already know the pain:
language barriers, endless listings, sizing confusion, and complicated international shipping.
Under Label exists to remove all of that.

Who We Are

Under Label is a China-based boutique that works directly with selected Taobao brands as an official authorized international sales partner.

Instead of being a random reseller or a typical dropshipping store, we:

• Build relationships with brands
• Check quality and consistency
• Curate what we believe are the best designs, not just whatever is trending for a week

What We Do

Our goal is to bridge the gap between Chinese brands and international customers.

We focus on:

• Curation
  We don’t list everything. We handpick pieces that stand out in design, fit, and value. Think of us as your filter for the good stuff buried deep in Taobao.

• Access
  Many of the brands we work with are hard to buy from if you’re not in China. We make their products accessible with a simple, familiar shopping experience.

• Clarity
  Clear photos, measurements, and descriptions in English, plus support if you’re unsure about sizing or fit.

How We’re Different

There are plenty of ways to buy from China, but they all come with trade-offs: agents, slow logistics, unclear returns, or risky quality.

Under Label is built to be different:

• Direct from Chinese brands – No shady middlemen stacking random fees.
• Authorized partner – We work officially with select Taobao brands for international sales.
• International-friendly – We think from your perspective: sizing, communication, tracking, and support are all handled with non-Chinese customers in mind.
• No complicated procedures – You don’t need to learn Taobao, hire an agent, or figure out shipping rules. You just checkout like any other online store.

In short:
You get the originality and pricing of Chinese brands, without the usual headache of buying from China.

Shipping & Support

We ship directly from China with tracked international shipping, and we’re transparent about costs, delivery times, and what you can expect.

If you ever have questions about:

• Sizing
• Fit
• Shipping
• Specific brands or pieces

you can always reach out to us. We’re based in China, but we communicate in clear English and treat support as part of the product.

Our Vision

We believe Chinese brands deserve more recognition outside of China — not just as “cheap alternatives,” but as serious creators of style, design, and culture.

Under Label is here to:

• Highlight the most interesting and high-potential brands
• Make them accessible globally
• Build long-term trust between creators, customers, and Chinese labels

If you like discovering new pieces before everyone else, and you’re curious about what’s really happening in the Chinese fashion scene, Under Label is for you.

In One Line

Buy directly from Chinese brands, without dealing with complicated or expensive international shipping — we handle that part, so you can focus on the clothes.